In a time where the barriers to entry are low, a tailor made experience is a must in setting you apart from competitors and magnifying the growth of your loyal customer base. A custom Shopify theme provides your users with a unique experience and seeks to meet your other business goals.
We build real custom websites where other agencies customize sluggish one-size-fits-all pre-built themes.
Aside from the visual aspect, you might ask - why a custom theme vs. one of the beautiful templates from the theme store?
First and foremost, performance. Themes from the Shopify Theme Store are intended for use by merchants of all shapes and sizes. All those configuration options allowing for different styles + layouts are powered by additional code in the theme. This means that you end up with more code than you really need on your site and thus noticeably slower performance than if your site visitors were only loading the code specific to your configuration. Site speed is not only a consideration for conversions, but also has an impact on SEO and PPC.
Second, themes from the Shopify Theme Store are built by third party developers which in an attempt to offset the theme bloat required to support the one-size-fits-all nature of their theme... try to bundle/minimize the codebase. This is better for performance, but results in parts of the code being obfuscated and hard to modify for other developers. This means that if you ever try to add some cool functionality, say a one-time-purchase -> subscription upsell in the sidebar cart, your developer implementing the feature may have to rewrite / override parts of the existing codebase. This results in additional effort by the developer, less clean code going forward and ultimately additional code bloat.
We’ve developed a proprietary theme scaffolding tool for use on our projects. This allows us to develop custom themes faster, with full functional control and optimal performance in mind.
Above is a custom theme developed for Embodied Moxie. It features a distinct art direction, thoughtful information architecture and powerful functionality that enhances the buying experience.
We're one of the few official Shopify theme developers. Our Turnkey theme is published in the Shopify Theme Store.
We're expert theme developers - here to help take your business to the next level.