Our mission is to make beautiful, handmade, artisanal tile accessible to everyone.
Zia Tile is positioned to be one of the largest independent tile manufacturers + distributors in the United States. They offer luxury tile at great prices sourced from their carefully selected dedicated suppliers from around the globe.
Our solution needed to be extremely buttoned up - not only to build customer brand loyalty, but to support the high volume the business was experiencing. Zia needed the best performance, flexibility for products + SEO purposes and an integrated trade program application to power their regular customers that were contractors & home builders.
Before anything else we were tasked with building a solid foundation for everything else starting with brand identity. The main focus of this exercise was to come up with a modern yet rustic typographic logo, as well as typographic system that could be used later on in establishing the art direction for the digital presence.
Every tile is an expression of the artisan’s work that day—beautifully imperfect and unique.
Danny Mitchell, ZIA Tile
As with any website redesign project, the art direction paves the way for the rest of the site design and separates a typical website from a refined + engaging one. We knew that the different varieties of tiles needed to be let to speak for themselves, so the overall aesthetic need remain quite minimal and modern. That being said, through purposeful layouts and small distinct accents we were able to breathe some character into the overall look + feel.
With our newly developed branding and art direction we were ready to apply it to the web design. One word that kept arising in our meetings was to keep the design 'clean'. We utilized white space to easily draw the customers eyes to their beautiful tiles since the product imagery and tile installation shots were impeccable. We wanted to lean on their beauty at every turn. Ultimately, we were able to capture an effortless but sophisticated energy that thoroughly represents ZIA Tile as a whole.
Other big areas of focus were the navigation and product pages. The navigation needed to accommodate the large product catalog, while adding visual guides to those that may be less familiar with the different styles of exotic tiles. Similarly, the product pages needed to be very informative to both regular customers + builders alike. Not all tile is shaped the same, nor can it be installed the same way. Customers needed to know information specific to each tile such as the correct amount of tile to purchase for their project, dimensions, and how it need be installed.
Many of ZIA Tile's customers are commercial designers. We developed a projects dashboard that allows them to create different projects and save tiles to that certain project. You can also assign tiles to rooms within each project. This organization will make it easier for customers to find what they need, reducing friction in the purchasing process, and will ultimately lead to more sales.
The process of adding to a project starts from the product page, where users can create or add to existing projects as well as create or add to existing rooms within that project.