Behind TCS Jerky Shopify website build

The original American beef jerky

Making beef jerky and meat sticks the old fashioned way since 1975... some things should never change.

Art direction, website redesign & website development, integrations
Custom Shopify Theme
Shopify, Liquid
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TCS Jerky is a household name, sold in over 40,000 locations nationwide. While wholesale business was thriving, their digital presence was in desperate need of a makeover.

Our challenge was to create a full digital identity as a foundation for a revamped eCommerce experience / primary brand website. We chose Shopify as a solid + easy to manage eCommerce CMS foundation on which to build the site and implement new strategic initiatives such as subscriptions and email list growth.

Adaptable Hero
We designed a hero that adapts to any type of content that gives the client to feature products, collections, promos and other highlights in an easy way.

Quick Add to Cart
We wanted to make it easy as possible for customers to add to cart to minimize any purchasing friction. To accomplish this we developed custom functionality that allows users to adjust the variant, the quantity and add to cart directly from the homepage, collection pages, and any other pages that contain product cards.

Results are a numbers game

Conversion rate
percent increase in online store revenue
percent increase in subscription revenue

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