“ Give customers a fast track checkout experience!”
Checkout speed from your Shopify store has a big impact on the whether the customer will follow through with the sale. The first step of your checkout sets the tone for the entire checkout experience. It is your first impression on the customer and must be a good one. Many online stores have great shopping experiences but when it comes time to checkout things often fell off kilter. This causes a disconnect between the customer and the shopping experience thus tainting the whole shopping process, which is why it is not surprising to see that this causes the highest level of cart abandonment.
Shopify has introduced “Dynamic Checkout Buttons” which provide an alternative to the typical add to cart option. With dynamic checkout buttons, customers can skip the cart and go directly to checkout. Customers can then choose to use a familiar accelerated checkout method such as apple pay. Currently the dynamic buttons only allow the expedited checkout for a single product (multiple of the same productwork as well) however you will not be able to aggregate a cart of multiple different products and use the dynamic checkout button.
This is one step you can choose to implement and experiment with in your own store and measure the results. Quicker checkouts lead to more sales, so we expect this to become a staple in most stores. It is currently available on all the current versions of the themes in Shopify Theme Store. Go ahead and give it a try and see your sales rise.